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International marketing /

Cateora, Philip R

International marketing / Philip R Cateora - 7th ed. - Homewood, IL : IRWIN, 1990. - xxiii, 870 p. : ill. - The Irwin series in marketing . - The Irwin series in marketing .

Bibliography : p. 846-852

Business

1993-10-26

ISBN: 0256079536

Subjects--Topical Terms:
International market
Marketing

Dewey Class. No.: 658.848

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