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Launching a new product /

Launching a new product / edited by John Morley - 1st ed. - London : Business Book Limited, 1968. - xii, 172 p. : ill. - Management in action series . - Management in action series .

Business

1993-12-09

Subjects--Topical Terms:
New products
Product strategies
Pricing
Packaging
Marketing

Dewey Class. No.: 658.8

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