Marketing decision making : analytic framework and cases /
O'Dell, William F.
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H Trent - 1st ed. - Cincinnati : South-Western Publishing Co., 1976. - vi, 299 p. : ill. ; 23.2 cm.
Bibliography : p. 293
Business
1994-08-14
0538195002
Marketing
Decision making
658.83
Marketing decision making : analytic framework and cases / William F. O'Dell, Andrew C. Ruppel, Robert H Trent - 1st ed. - Cincinnati : South-Western Publishing Co., 1976. - vi, 299 p. : ill. ; 23.2 cm.
Bibliography : p. 293
Business
1994-08-14
0538195002
Marketing
Decision making
658.83