Global marketing management : cases and readings /

Global marketing management : cases and readings / edited by Robert D. Buzzell, Quelch, Christopher A. Bartlett - 3rd ed. - Readings, Mass. : Addison-Wesley Publishing Company, 1995. - x, 686 p. : ill. ; 23.5 cm.

Business



1997-04-09

0201539721 : Tk.1364.58


Marketing
International market
Management

658.848