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Winning at new products : accelerating the process from idea to launch /

Cooper, Robert G.

Winning at new products : accelerating the process from idea to launch / Robert G. Cooper - 2nd ed. - Reading, Mass. : Addison-Wesley Publishing Company, 1993. - xiii, 358 p. : ill. ; 23.5 cm.

Bibliography : p. 341-351

Business

1997-04-10

ISBN: 0201563819 : Tk.960.00

Subjects--Topical Terms:
Products
New Products
Production planning

Dewey Class. No.: 658.575

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