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Relationship marketing : bringing quality, customer service and marketing together /

Christopher, Martin

Relationship marketing : bringing quality, customer service and marketing together / Martin Christopher, Aadrian Payne, David Ballantyne - 1st ed. - Oxford : Butterworth-Heinemann Ltd., 1991. - x, 204 p. : ill. ; 21.5 cm. - The Marekting series ; . . - The Marekting series; . .

Includes bibliographical references.

Business

1997-04-15

ISBN: 0750609788 : Tk.175.00

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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