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Applications in basic marketing : clippings from the popular business press : 1994-1995 edition /

McCarthy, E. Jerome

Applications in basic marketing : clippings from the popular business press : 1994-1995 edition / E. Jerome McCarthy, William D. Perreault - 1st ed. - Burr Ridge : Irwin, 1995. - ix, 226 p. : ill. ; 25.5 cm.

Business

1997-12-01

ISBN: 0256166447

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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