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International marketing strategy : analysis, development and implementation /

Doole, Isobel

International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Chris Phillips - 1st ed. - London : International Thompson Business Press, 1994. - xx, 508 p. : ill. ; 24 .5 cm.

Includes index

Business

1998-01-05

ISBN: 18615222071784.15

Subjects--Topical Terms:
Marketing
International markets
Strategic planning

Dewey Class. No.: 658.5

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