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Applications in basic marketing : clippings from the popular business press /

Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault Jr. - 1st ed. - Homewood, IL : IRWIN, 1991. - viii, 107 p. : ill. ; 25.5 cm.

Business

1994-12-17

ISBN: 0256101167

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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