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Consumer behavior and marketing action : instructor's manual /

Assael, Henry

Consumer behavior and marketing action : instructor's manual / Henry Assael - 1st ed. - Ohio : South-Western College Publishing, 1995. - viii, 363 p. : ill. ; 27 cm.

Business

1998-09-15

ISBN: 0538844639

Subjects--Topical Terms:
Consumers
Marketing
Psychology
Manuals
Teachers

Dewey Class. No.: 658.8342

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