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Consumer behavior : theory and practice /

Walters, C. Glenn

Consumer behavior : theory and practice / C. Glenn Walters - 1st ed. - Homewood, Illinois : Richard D. Irwin, Inc., 1974. - xvi, 590 p. : ill. ; 23 cm.

Business

1998-11-15

ISBN: 025601597X

Subjects--Topical Terms:
Consumer behavior
Marketing
Psychology

Dewey Class. No.: 658.8342

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