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International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham - 10th ed. - Boston : Irwin\McGraw-Hill, 1999. - xxv, 721 p. : ill. ; 27 cm.

Includes index and bibliographical references

Business

1998-12-10

ISBN: 0256259828 : Tk.1185.00

Subjects--Topical Terms:
Exports
Marketing
International marketing

Dewey Class. No.: 658.848

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