Global marketing management /
Kotabe, Massaki
Global marketing management / Massaki Kotabe, Kristiaan Helsen - 1st ed. - New York : John Wiley and Sons, Inc., 1998. - xxii, 711 p. : ill. ; 24 cm.
Includes index
Business
1998-12-30
0471592889 :
Exports
Marketing management
International level
International marketing
658.848
Global marketing management / Massaki Kotabe, Kristiaan Helsen - 1st ed. - New York : John Wiley and Sons, Inc., 1998. - xxii, 711 p. : ill. ; 24 cm.
Includes index
Business
1998-12-30
0471592889 :
Exports
Marketing management
International level
International marketing
658.848