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Marketing research /

Cooper, Donald R.

Marketing research / Donald R. Cooper, Pamela S. Schindler. - 1st ed. - New York : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 726-749) and indexes.

ISBN: 0072837861 (alk. paper) 9788130908632 0070600910

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C635 2006

Dewey Class. No.: 658.8/3

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