Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson Prentice Hall, 2012. - xxiv, 613, [97] p. : col. ill. ; 29 cm.

Includes bibliographical references and index.



9780132167123 0132167123


Marketing.

HF5415 / .K636 2012

658.8