Redefining global strategy : crossing borders in a world where differences still matter /

Ghemawat, Pankaj.

Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat. - Boston, Mass. : Harvard Business School Press, c2007. - xii, 257 p. : ill., maps ; 24 cm.

Includes bibliographical references (p. [231-247]) and index.

Introduction -- Value in a world of differences -- Semiglobalization and strategy -- Differences across countries: the CAGE distance framework -- Global value creation: the ADDING value scorecard -- Strategies for global value creation -- Adaptation: adjusting to differences -- Aggregation: overcoming differences -- Arbitrage: exploiting differences -- Playing the differences: the AAA triangle -- Toward a better future: getting started.



9781591398660 (hardcover : alk. paper)


International business enterprises--Management.
Strategic planning.
Intercultural communication.

658.4012