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Strategic Brand Management : building, measuring, and managing brand equity /

Keller, Kevin Lane

Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller - 3rd ed. - New Delhi : Pearson Education, 2008. - 714p. : illus ; 25cm

Business

2008\08\27

ISBN: 9788131719770 : Tk.682.50

Subjects--Topical Terms:
Mnagement
Building
Measurement

Dewey Class. No.: 658

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