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Brand failures : the truth about the 100 biggest branding mistakes of all time /

Haig, Matt.

Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig. - 2nd ed. - London ; Philadelphia : Kogan Page, 2011. - xiv, 242 p. ; 22 cm.

Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003.

Includes bibliographical references and index.

ISBN: 9780749462994 (pbk.) 074946299X (pbk.) 9780749463007 0749463007

Subjects--Topical Terms:
Branding (Marketing)
Brand loyalty.
Brand choice.

Dewey Class. No.: 658.827

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