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Rural Marketing : targeting the non-urban consumer /

Velayudhan, Sanal Kumar

Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan - 1st ed. - New Delhi : Response Books, 2002. - 196p. : illus ; 22cm.

Business

06\23\03

Subjects--Topical Terms:
Marketing
Consumer behaviour

Subjects--Geographic Terms:
India

Dewey Class. No.: 658.8700954091734

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