The concise encyclopedia of communication /
The concise encyclopedia of communication /
edited by Wolfgang Donsbach.
- 1 online resource.
Includes bibliographical references and index.
Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural. Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building. Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.
9781118789230 1118789237 9781118789315 1118789318
79086B51-49B5-4983-AF47-AEC811E46225 OverDrive, Inc. http://www.overdrive.com
2014030068
Communication--Encyclopedias.
PSYCHOLOGY / Social Psychology
Communication.
Communication--Encyclopedias.
Information theory--Encyclopedias.
Linguistics--Encyclopedias.
Electronic books.
Encyclopedias.
P87.5
302/.03
Includes bibliographical references and index.
Title Page; Copyright Page; Contents; Contributors; Introduction; Acknowledgments; Lexicon; A; Accountability of the Media; References and Suggested Readings; Accounting Research; References and Suggested Reading; Acculturation Processes and Communication; References and Suggested Readings; Action Assembly Theory; References and Suggested Readings; Advertisement Campaign Management; Suggested Reading; Advertising; History; The Advertiser's Perspective; The Consumer's Perspective; The Social Perspective; References and Suggested Readings; Advertising, Cross-Cultural. Advertising: Responses across the Life-SpanReferences and Suggested Readings; Advertising Strategies; References and Suggested Readings; Advocacy Journalism; References and Suggested Readings; Affective Disposition Theories; References and Suggested Readings; Affects and Media Exposure; References and Suggested Readings; Africa: Media Systems; Print and Radio; The Television Age; Independence and Democratization; The Twenty-First-Century African Media System; References and Suggested Readings; Age Identity and Communication; References and Suggested Readings; Agenda Building. Communication Freedom in AsiaMedia Markets in Asia; References and Suggested Readings; Attending to the Mass Media; References and Suggested Readings; Attitude-Behavior Consistency; References and Suggested Readings; Attitudes; References and Suggested Readings; Audience Research; References and Suggested Readings; Audience Segmentation; References and Suggested Readings; Audiences, Female; References and Suggested Readings; Australia: Media System; References and Suggested Readings; B; Bad News in Medicine, Communicating; References and Suggested Readings; BBC.
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date mannerJointly published with the International Communication Association (ICA), the leading academic association of the discipline in the worldRepresents the best and most up-to-date international research in.
9781118789230 1118789237 9781118789315 1118789318
79086B51-49B5-4983-AF47-AEC811E46225 OverDrive, Inc. http://www.overdrive.com
2014030068
Communication--Encyclopedias.
PSYCHOLOGY / Social Psychology
Communication.
Communication--Encyclopedias.
Information theory--Encyclopedias.
Linguistics--Encyclopedias.
Electronic books.
Encyclopedias.
P87.5
302/.03