International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 17th ed. - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9781259253065 (alk. paper)
Export marketing.
International business enterprises.
658.84
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 17th ed. - New York : McGraw-Hill Irwin, c2013. - xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9781259253065 (alk. paper)
Export marketing.
International business enterprises.
658.84