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The 22 immutable laws of marketing : violate them at your own risk /

Ries, Al.

The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. - 1st edition. - New York, NY : HarperBusiness, c1993. - xii, 143 pages : illustrations ; 22 cm.

Includes index.

ISBN: 9780887306662 0887306667

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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