Emotional branding : the new paradigm for connecting brands to people /
Gobé, Marc.
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. - Updated and rev. ed. - New York : Allworth Press, c2009. - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781581156720
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
658.8/27
Emotional branding : the new paradigm for connecting brands to people / by Marc Gobé. - Updated and rev. ed. - New York : Allworth Press, c2009. - xxxiv, 325 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9781581156720
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
658.8/27