Principles of marketing /
Principles of marketing /
Philip Kotler ... [et al.].
- 17th ed.
- Indai : Pearson India Education services Pvt. Ltd., c2018.
- xxii, 698 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9789352865611
Marketing.
658.8
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
9789352865611
Marketing.
658.8