Creating new markets in the digital economy : value and worth /

Ng, Irene C. L.

Creating new markets in the digital economy : value and worth / Irene C.L. Ng. - xx, 238 pages ; 23 cm

Includes bibliographical references and index.



9781107049352 (hardback) 9781107627420 (pbk.)


Information technology--Economic aspects.
Technological innovations--Economic aspects.
New products.
Value.
Marketing research.

658.872