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Marketing pharmaceutical services : patron loyalty, satisfaction, and preferences /

Marketing pharmaceutical services : patron loyalty, satisfaction, and preferences / Harry A. Smith, Stephen Joel Coons, editors. - New York : Pharmaceutical Products Press, c1992. - xviii, 368 p. : ill. ; 22 cm.

Includes bibliographical references and index.

ISBN: 1560242094 (pbk.) 1560242086 (acid-free paper)

Subjects--Topical Terms:
Pharmaceutical services--Marketing.
Pharmaceutical industry.
Drugstores.

Dewey Class. No.: 615.10688 / M3451

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