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Advertising : principles and practice /

Wells, William

Advertising : principles and practice / William Wells, John Burnett, Sandra - 6th - Singapore : Pearson, 2003. - xxxii,599p : ill ; 26cm

Business

02\06\04

ISBN: 8129700636 : Tk412.50

Subjects--Topical Terms:
Publicity

Dewey Class. No.: 659.1

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