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Marketing for hospitality and tourism /

Kotler, Philip,

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. - Eighth edition. - United Kingdom: Pearson Education Limited, 2022 - pages cm

Includes bibliographical references and index.

ISBN: 971292363516

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

Dewey Class. No.: 338.4791068 / K374m

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