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Contagious : why things catch on /

Berger, Jonah.

Contagious : why things catch on / Jonah Berger. - 1st ed - New York: Simon & Schuster Paperbacks, 2013 - viii, 244 pages ; 24 cm

Includes bibliographical references and index.

ISBN: 9781451686586

Subjects--Topical Terms:
New products.
Consumer behavior.
Popularity--Economic aspects.

Dewey Class. No.: 658.8342 / B4966c

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