Customer Relationship Management : emerging concepts, tools and applications /

Sheth, Jagdish N

Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh - 1st ed. - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001. - xv,544p. : illus ; 25cm

Business



2005\03\08

0070435049 : TK1300.00


Management
Relationship
Marketing

658.812