Customer Relationship Management : emerging concepts, tools and applications /
Sheth, Jagdish N
Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh - 1st ed. - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001. - xv,544p. : illus ; 25cm
Business
2005\03\08
0070435049 : TK1300.00
Management
Relationship
Marketing
658.812
Customer Relationship Management : emerging concepts, tools and applications / Jagdish N Sheth, Atul Parvatiyar, G Shainesh - 1st ed. - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2001. - xv,544p. : illus ; 25cm
Business
2005\03\08
0070435049 : TK1300.00
Management
Relationship
Marketing
658.812