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Co-Branding : the science of Alliance /

Co-Branding : the science of Alliance / edited by Tom Blackett, Bob Boad - 1st ed. - London : Macmillan Press Limited, 1999. - xviii, 142 p. : ill. ; 24 cm.

Includes index and bibliographical references

Business

2001-01-04

ISBN: 0333760891 : Pound25.00

Subjects--Topical Terms:
Market management
Sales

Dewey Class. No.: 658.827

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