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Sales forecasting management /

Mentzer, John T.

Sales forecasting management / John T. Mentzer, Carol C. Bienstock - 1st ed. - Thousand Oaks : SAGE Publications, 1998. - xiv, 274 p. : ill. ; 24 cm.

Business

2001-10-28

ISBN: 0761908234 : Tk617.00

Subjects--Topical Terms:
Market forecasting
Market management
Marketing research

Dewey Class. No.: 658.818

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