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The Brand marketing book : crating, managing, and extending the value of your brand /

Marconi, Joe

The Brand marketing book : crating, managing, and extending the value of your brand / Joe Marconi - 1st ed. - Illinois : NTC business books, 2001. - xv, 247p. : ills ; 23cm.

Business

2001-11-01

ISBN: 0844222577 : Rs.695

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827

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