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Services Marketing /

Zeithaml, Valarie A.

Services Marketing / Valarie A. Zeithaml - 2nd ed. - Boston : McGraw-Hill, 2000. - xxviii,620p. : ill.

Business

03\31\02

ISBN: 00723122111361.75

Subjects--Topical Terms:
Market
Services Industry

Dewey Class. No.: 658.8

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