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Global marketing strategies /

Jeannet, Jean-Pierre

Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey - 5th - Boston, Mass : Houghton Miffling Company, 2001. - xxi, 519 p. : map, tabs ; 24 cm

Includes bibliographical references and index

Business

2002-05-14

ISBN: 0618071881 : Tk2560.25

Subjects--Topical Terms:
Market management
Market planning
Marketing

Subjects--Index Terms: International marketing

Dewey Class. No.: 658.8480684 / J432g

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