Pop city : Korean popular culture and the selling of place /
Oh, Youjeong,
Pop city : Korean popular culture and the selling of place / Youjeong Oh. - 238 p. ; 24 cm
Includes bibliographical references (pages 197-231) and index.
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
9781501730719
Popular culture--History--Korea (South)--21st century.
306.095195 / O361k
Pop city : Korean popular culture and the selling of place / Youjeong Oh. - 238 p. ; 24 cm
Includes bibliographical references (pages 197-231) and index.
"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
9781501730719
Popular culture--History--Korea (South)--21st century.
306.095195 / O361k