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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 17th ed. (Global edition) - UK: Pearson Education Limited, 2026 - 551 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781292462714 9780135524800

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 / K874m

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