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Multinational marketing management /

Keegan, Warren J

Multinational marketing management / Warren J Keegan - 1st ed. - Englewood Cliffs, NJ : Prentice-Hall Inc., 1974. - xiv, 593 p. : ill. ; 23.5 cm.

Business

1995-11-25

ISBN: 0136047939

Subjects--Topical Terms:
Marketing
International trade
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Dewey Class. No.: 658.848

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