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Marketing:creating value for customers /

Churchill, Gilbert A

Marketing:creating value for customers / Gilbert A Churchill, J Paul Peter - 1st ed. - USA : Irwin, 1994. - xxxi,703p : ill ; 26cm

Includes bibliographical references and index

Business

1996-06-10

ISBN: 0256125392

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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