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Advanced marketing strategy : phenomena, analysis, and decisions /

Urban, Glen L.

Advanced marketing strategy : phenomena, analysis, and decisions / Glen L. Urban, Steven H. Star - 1st ed. - Englewood Cliffs, NJ : Prentice-Hall, 1991. - xx, 563 p. : ill. ; 28 cm.

Includes bibliographical references.

Business

1996-09-14

ISBN: 0138519404 : Tk.645.00

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802

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