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Reading and Cases in Marketing Management /

Burns, Alvin, (ed)

Reading and Cases in Marketing Management / Alvin Burns - 1st ed. - Homewood : IRWIN, 1987. - xv,443p : ill ; 23cm

Business

1996-09-21

ISBN: 0256031614

Subjects--Topical Terms:
Management
Marketing

Dewey Class. No.: 658.802

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