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International Marketing Management : strategies and cases /

Jeannet, Jean Pierre

International Marketing Management : strategies and cases / Jean Pierre Jeannet, Hubert D Hennessey - 1st ed. - Boston : Houghton Mifflin Company, 1988. - xxii,873p : ill ; 24.5cm

Business

1996-09-21

ISBN: 039535675x

Subjects--Topical Terms:
Marketing
International trade
Management

Dewey Class. No.: 658.848

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