Marketing : (Record no. 10541)

MARC details
000 -LEADER
fixed length control field 00709nam a2200241 a 4500
001 - CONTROL NUMBER
control field 00000672
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s1980 nyua g 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0070406936
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhIUB
Transcribing agency BD-DhIUB
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Ralph E
245 00 - TITLE STATEMENT
Title Marketing :
Remainder of title practices and principles /
Statement of responsibility, etc Ralph E Mason, Patricia Mink Rath, Herbert L Ross
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Book Company,
Date of publication, distribution, etc 1980.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 424 p. :
Other physical details ill. ;
Dimensions 24.4 cm.
520 0# - SUMMARY, ETC.
Summary, etc Business
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE
Information about documentation note 1994-02-12
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Source of heading or term Spines
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rath, Patricia Mink
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ross, Herbert L
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 21/04/2011   658.8 M411m 001250 18/05/2011 1 18/05/2011 Books