MARC details
000 -LEADER |
fixed length control field |
01005nam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
00010965 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110328s2005 ii a g 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0070598797 : |
Terms of availability |
TK743.75 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BD-DhIUB |
Transcribing agency |
BD-DhIUB |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 |
Edition number |
19 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Cateora, Philip R |
9 (RLIN) |
929 |
245 00 - TITLE STATEMENT |
Title |
International Marketing / |
Statement of responsibility, etc |
Philip R Cateora, John L Graham |
250 ## - EDITION STATEMENT |
Edition statement |
12th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Tata McGraw-Hill Publishing Company Limited, |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiii, 697p. : |
Other physical details |
illus ; |
Dimensions |
26 cm + 1 CD-ROM (4 3/4 in.) |
490 1# - SERIES STATEMENT |
Series statement |
McGraw-Hill\Irwin Series in Marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and inexes |
520 0# - SUMMARY, ETC. |
Summary, etc |
Business |
556 ## - INFORMATION ABOUT DOCUMENTATION NOTE |
Information about documentation note |
2005\10\19 |
526 ## - STUDY PROGRAM INFORMATION NOTE |
Interest level |
ib |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
Source of heading or term |
Spines |
9 (RLIN) |
78 |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
International trade |
Source of heading or term |
Spines |
9 (RLIN) |
930 |
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export Marketing |
Source of heading or term |
Spines |
9 (RLIN) |
931 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Graham, John L |
9 (RLIN) |
932 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
McGraw-Hill\Irwin Series in Marketing |
9 (RLIN) |
933 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Books |
Koha issues (borrowed), all copies |
1 |