Principle of Marketing (Record no. 12754)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00198 a2200097 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12754 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall |
| Date of publication, distribution, etc | 2011 |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
No items available.