Transnational media and contoured markets : (Record no. 13513)

MARC details
000 -LEADER
fixed length control field 01760nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00013477
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120626s2006 ii b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761934839 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0761934847 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8178296306 (hbk. : India)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 8178296314 (pbk. : India)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.55095
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Thomas, Amos Owen,
Dates associated with a name 1954-
245 10 - TITLE STATEMENT
Title Transnational media and contoured markets :
Remainder of title redefining Asian television and advertising /
Statement of responsibility, etc Amos Owen Thomas.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi ;
-- Thousand Oaks, Calif. ;
Name of publisher, distributor, etc London :
-- Sage Publications,
Date of publication, distribution, etc 2006.
300 ## - PHYSICAL DESCRIPTION
Extent 266 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [243]-257) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Television
Geographic subdivision Asia.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Globalization.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) General Stacks 26/06/2012   384.55095 T454t 2006 019880 08/07/2012 01 26/06/2012 Books