Transnational media and contoured markets : (Record no. 13513)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01760nam a2200265 a 4500 |
001 - CONTROL NUMBER | |
control field | 00013477 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230823095059.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120626s2006 ii b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0761934839 (hbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0761934847 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8178296306 (hbk. : India) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 8178296314 (pbk. : India) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 384.55095 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Thomas, Amos Owen, |
Dates associated with a name | 1954- |
245 10 - TITLE STATEMENT | |
Title | Transnational media and contoured markets : |
Remainder of title | redefining Asian television and advertising / |
Statement of responsibility, etc | Amos Owen Thomas. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi ; |
-- | Thousand Oaks, Calif. ; |
Name of publisher, distributor, etc | London : |
-- | Sage Publications, |
Date of publication, distribution, etc | 2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 266 p. ; |
Dimensions | 23 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [243]-257) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Television |
Geographic subdivision | Asia. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Digital media. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Globalization. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | General Stacks | 26/06/2012 | 384.55095 T454t 2006 | 019880 | 08/07/2012 | 01 | 26/06/2012 | Books |