Marketing communications : (Record no. 13618)

MARC details
000 -LEADER
fixed length control field 01388nam a2200265 a 4500
001 - CONTROL NUMBER
control field 00013576
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230823095456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121001s2011 pau 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749461935
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749461934
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780749461942
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0749461942
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhIUB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Fuller form of name (Paul Russell),
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title integrating offline and online with social media /
Statement of responsibility, etc PR Smith & Ze Zook.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Philadelphia, PA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2011.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 483 p. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
526 ## - STUDY PROGRAM INFORMATION NOTE
Department Media and Communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Zook, Ze.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Restricted Access Not For Loan Reference Library, Independent University, Bangladesh (IUB) Library, Independent University, Bangladesh (IUB) Reference Stacks 23/04/2012 2840.00   658.802 S656m 2011 019997 02/10/2012 01 02/10/2012 Books