Strategic marketing : (Record no. 13628)
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000 -LEADER | |
---|---|
fixed length control field | 00653nam a2200205 a 4500 |
001 - CONTROL NUMBER | |
control field | 00013586 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230823095059.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 121001s2010 ii b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0538828234 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Shajahan, S. |
9 (RLIN) | 2040 |
245 10 - TITLE STATEMENT | |
Title | Strategic marketing : |
Remainder of title | text and cases the Indian perspective / |
Statement of responsibility, etc | S Shajahan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Viva Books private ltd.., |
Date of publication, distribution, etc | c2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 400 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. + 1 CD-ROM (4 3/4 in.) |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Interest level | mkt |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 2041 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Restricted Access | Not For Loan | Reference | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 02/10/2012 | 658.802 S526s 2010 | 020002 | 02/10/2012 | 01 | 02/10/2012 | Books | ||||
Dewey Decimal Classification | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Book CD/DVD Shelf | 04/10/2012 | 658.802 S526s | CD00951 | 04/10/2012 | 1 | 04/10/2012 | Book's CD/DVD |