The new strategic brand management : (Record no. 13920)
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000 -LEADER | |
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fixed length control field | 01698nam a2200217 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230823095200.0 |
001 - CONTROL NUMBER | |
control field | 00013878 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130704s2012 enkab b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780749465155 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | BD-DhIUB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8343 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean-Noël. |
245 14 - TITLE STATEMENT | |
Title | The new strategic brand management : |
Remainder of title | advanced insights and strategic thinking / |
Statement of responsibility, etc | Jean-Noël Kapferer. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London ; |
-- | Philadelphia : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 492 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [469]-481) and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"-- |
-- | Provided by publisher. |
526 ## - STUDY PROGRAM INFORMATION NOTE | |
Department | International Business |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Management. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Non-fiction | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reference Stacks | 10/07/2013 | 658.8343 K17n 2012 | 020216 | 10/07/2013 | 01 | 10/07/2013 | Books |