The digital marketer : (Record no. 17513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02759nam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17510 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823095100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140915s2014 njua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118760833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1118760832 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhIUB |
| Transcribing agency | BD-DhIUB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Weber, Larry, |
| Relator term | author. |
| 245 14 - TITLE STATEMENT | |
| Title | The digital marketer : |
| Remainder of title | ten new skills you must learn to stay relevant and customer-centric / |
| Statement of responsibility, etc | Larry Weber, Lisa Leslie Henderson. |
| 264 #1 - | |
| -- | Hoboken, New Jersey : |
| -- | Wiley, |
| -- | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 354 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | n |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | nc |
| -- | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 317-344) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- |
| -- | From publisher's description. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| Source of heading or term | fast |
| -- | (OCoLC)fst00977272 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01010284 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Henderson, Lisa Leslie, |
| Relator term | author. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Library, Independent University, Bangladesh (IUB) | Library, Independent University, Bangladesh (IUB) | Reserve Shelf | 17/04/2016 | 658.872 W3731d 2014 | 024355 | 17/04/2016 | 01 | 17/04/2016 | Books |